Tuesday, March 23, 2010

Greenwich Time—constructing and deconstructing the book

Objective
To explore how typography creates and manipulates meaning; to examine how typeface choice,composition, scale, and visual hierarchy play in the communication of meaning; to experiment with structuring the content as it relates to an underlying grid; to understand hierarchy in typography, as it relates to a system.

Specifications
Please keep in mind the following when you are refining your layouts:
Type: You may add 2 to 3 typefaces if you want (or you can use the typefaces you’ve been using).
Text: You must use all of the text supplied. The text will be provided as a downloadable word doc from the course blog. I will upload chapter 7 and ‘the Secret Agent’ copy on Friday.
Color: You can add 1 to 3 colors to your design in addition to the color you are already using
(probably black from what I’ve seen).
Spreads: You are designing spreads, not single pages (the contents faces a blank page).
Folios: You must include folios (and running headers/footers) in your introduction spread.
Graphic images: No photography, but you can use graphic elements like rules.

For Thursday, March 25
1. Continue to refine Contents, Introduction and Chapter 5
Continue to refine the front matter and first chapter in your book reflecting the in-class critique. If you make changes in the chapter, keep in mind that you may want to implement similar
changes to the intro and contents sections to remain consistent. Bring in full-size printouts of the first 12 pages of your Contents, Introduction and Chapter 5.

2. D evelop 2 concepts for intersecting and deconstructing Chapter 7 with The Secret Agent. At this point, you’ve created a sequential linear narrative—if you can envision, so far, your design rests on a timeline, moving forward. In chapter 7, the time line starts to be destroyed as the copy for the ‘Secret Agent’ is intersected with the new text.

For Thursday, bring in 2 concepts for deconstrProxy-Connection: keep-alive
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ting Chapter 7. Develop your ideas through pencil sketches. Consider your new narrative. How do you wish to tell your story? What do you want to communicate? How do you want to do that? How might you make the text communicate this new story? Do you want to add color, or another typeface(s)? Do you want to deconstruct the letterforms in some way? Do you want to collage your type? Come up with two different ideas, and bring in at least pencil sketches for discussion. If you can begin to develop your concepts on the computer, all the better.
Keep in mind that you will enter Chapter 7 and then begin to intersect The Secret Agent.

You may want to show hints of the deconstruction on the first few pages, and then gradually, the ‘Secret Agent’ destroys the copy for chapter 7. You can consider different ways to interact with and destroy the text and/or type.
Consider the texture of the type. Scale, addition of colors (1 to 3 at the most), new typefaces, can all be added into the design. If you want to push the materiality of the book further, you can as well; what new materials could you include to communicate the concept further.

For Thursday, March 25
Bring in your sketches (either pencil or computer printouts) of 2 concepts for how you plan on deconstructing your type. Bring in printouts of 12 pages from your Contents, Introduction, and Chapter 5. Also, bring in your cutting board, xacto knife and glue stick.

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