TYPE AS INFORMATION
This course is an in-depth examination of the principles and potential of typography with an emphasis on typographic composition, and the utilization of typography as information. The purpose of this course is to learn how to work with large amounts of text, respecting both the content and the structure of the page, while refining the art of “setting” type. Lectures and demonstrations will build from Typography I lectures and expand the student’s knowledge of history, theory, and practical uses of typography.
This course emphasizes the use of typography as information, applying the principals of hierarchy, organization, contrast and how to use grids effectively. Students work extensively and methodically on the production of various typographic projects in order to refine typographic techniques and build an understanding of legibility and readability. Page layout software will be emphasized in this course.
OBJECTIVES
+ Learn the “rules” of typography
+ Grid systems / typographic systems
+ Understand the semantics (i.e. meaning) of typographic messages
+ Utilize comprehensive typographic vocabulary
+ Investigate analog & digital design methods and the connection between
+ Learn to control complex composition and hierarchy
+ Appreciate the rich history of typography
+ Utilize historical & contemporary design to inspire your own work
+ Relationship of type and image
+ Type as meaning and as image
+ Organization of tabular data
+ Creation and use of experimental type
A pdf of the syllabus can be found here.
Sunday, February 7, 2010
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